Wednesday, 1 February 2012

Right on Cue...

Once in a while you discover a brand that once experienced, becomes for ever a part of your life. Having shopped at the wonderful Cue on just four occasions, I realise that is exactly what I have found here in Australia. Aside from the appealing and ethical brand ethos, the product is just, well - special! It's certainly not unusual to come across really unique and interesting pieces during any given shopping trip - but it would be rare to find many such pieces, all in the same store. With Cue, I find this to be a delightfully regular experience. Where do I start? Beautiful fabrics, flattering cuts, clever, yet uncomplicated designs, and subtle details all conspire to create a timeless collection of innovative, yet understated style.
The stores are stylish and pleasant [though sometimes the fixtures can feel a little crammed with product and therefore tricky to shop] and conveniently placed in all my favourite shopping areas.
I'd love to be able to view collections on line - even without e-commerce, the ability to view collections more frequently than one is able to visit stores, would, I'm sure lead to an increase in sales - a special order / reservation service would be an excellent service to offer Cue Club members.
All in all, it's safe to say I'm absolutely loving Cue! Well done guys, you have me hooked - along with, I suspect a significant proportion of the female population of Australia.

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